Sport Ireland – #WomenInSportIRE campaign

#WomenInSportIRE is a digital campaign launched by Sport Ireland to showcase and promote women’s sport in Ireland.

Resonate designed the overall campaign style as well as additional print and promotional collateral. The campaign is ongoing and is visible both in media and at sporting events hosted around the country. An important aspect of this campaign was to provide NGBs and LSPs editable assets that they could use themselves to promote their own activities and events. These worked really well and made it very easy for organisations to embrace the campaign, as they could produce their own branded graphics in-house.