Olympic Federation of Ireland – Anti-Racism Campaign

“Don’t Scroll By – Call It Out”


Resonate worked with OFI on this exciting and important campaign to raise awareness of racism on social media, particular towards athletes. This guide was designed as a tool for stakeholders in the sport sector with advice on how to deal with racism online. The campaign was launched with the support of many Irish elite athletes, and sponsored by Indeed.


Resonate worked with the incredibly talented Ashwin Chacko to create the illustrations for the campaign.