The British and Irish Lions is a rugby union team selected from players eligible for England, Scotland, Wales and Ireland. The team tours every four years, rotating among Australia, New Zealand and South Africa.
The 2013 tour to Australia celebrated the 125 year anniversary of the Lions. Resonate won a competitive pitch to design a commemorative logo to be used specifically on this tour. It was used on merchandise and literature, and also appeared on match day balls and the back of the players’ shirts.