Bike Like Me is Cycling Ireland’s campaign to inspire more women and girls to discover cycling and feel confident on their bikes. The Cycling Ireland led campaign aligns with Sport Ireland’s Policy on Women in Sport. Through the Bike Like Me campaign, Cycling Ireland will support women and girls in becoming active and valued members of the cycling community.
Resonate designed the overall identity for the programme, including the logo and branding. The logo needed to stand strong on it’s own as a programme identity, but it also needed to be simple in form and colour when used as a partner/sponsor logo at a smaller scale. The strong black and turquoise colour stands out in the sector, and it not does not use cliche a female colour palette.