Smash It! is an entry level participation programme, run by Cricket Ireland, aimed at providing boys and girls aged 5-9 with a great first experience in cricket. It’s an opportunity for new participants to get involved in the sport for the first time.
Resonate designed the logo and identity for the programme. The logo needed to be bright, exciting and energetic and appeal to both young boys and girls. It also needed to incorporate a visual reference to cricket while emphasising the idea of “smash”. Resonate created a fun logo which shows a cricket ball smashing into the stumps and bouncing the letters away. The colour palette is bright, colourful and gender neutral.