Six Nations Championship Branding
The 6 Nations Championship is an annual rugby union competition involving six European countries: England, France, Ireland, Italy, Scotland and Wales.
“Rugby’s Greatest Championship”
In 2014, the tournament introduced a new positioning statement. Resonate was tasked to develop a look and feel to accompany this new statement that would be used to brand the tournament as a whole and any tournament collateral. The design needed to work as a primary design element and also as a supporting graphic on items such as match day programmes and signage. Resonate produced a set of guidelines and templates that could be used in-house and by other suppliers for print and online use, as well as designing brochures, stationery and presentations.